Man Up!

Artisan Books and XK9 collaborated on this spot for Man Up!: 367 Classic Skills for the Modern Guy by Paul O’Donnell.

Design by Bill Dawson
Music, grunts and dirt by Matt Sessions
Illustrations by Jameson Simpson
Produced by Lia Ronnen for Artisan Books
Photos from Getty Images and iStockphoto



XK9 by XK9