Hyundai: New Thinking

“New Thinking” was created by a group of really talented people. Stan Toyama (art director) and Phillip Lopez (producer) shepherded this project from concept to delivery. Jeff Spiegel of Innocean Worldwide was creative director. Jeff Weakly wrote copy.

The genius Director/Cinematographer Jeff Zwart of @radical media shot this awesome footage. Zwart knew that it was to be displayed ultimately on a screen 36 feet by 9 feet. My friend Andrew Lee Hendren (Fat Kid Studios) expertly cut the piece and the gifted Greg Kuehn scored the original music and played every instrument.

XK9 did the titles, effects and animation.

Creative Direction by Bill Dawson
Animation by Matt Sessions



XK9 by XK9