Bones

My $5 Strategy Sale

In my time working in marketing and design, I have seen buzzwords posing as business trends come and go. Generally these trends involve renaming something you were doing already, and proclaiming your expertise in this shiny, repackaged discipline. You can add a new intangible line item on your invoice – a side benefit. Or is that the intent?
 
One of the best-selling of these magical, invisible, empty boxes is STRATEGY.
 
I can define your business STRATEGY.
 
It will cost you $5 sent to my PayPal account at billdawson@xk9.com – pay me as your friend.

 
Made your payment? Yes? Read on.
 
YOUR MARKETING STRATEGY
Make more potential customers aware of what you do and convert them into clients/consumers. Repeat.
 
YOUR SOCIAL MEDIA STRATEGY
Share interesting things on any social media platform used by your potential customers. Be aware of your competitors engagement and counter it with better news, photos, posts. Repeat.
 
YOUR BRAND IDENTITY STRATEGY
Hire an established brand identity expert to evaluate all of the graphic design of your business. Follow their advice, or realize it was your mistake hiring them. Repeat. Commit to an evolving brand identity.
 
YOUR ADVERTISING STRATEGY

If you know where your potential customers can be reached, get their attention with an engaging message, in the most cost-effective way possible. Repeat.
 
YOUR PUBLIC RELATIONS STRATEGY
Respect your clients and customers. Treat them in a way that will encourage them to say nice things about you. Repeat. Do not do anything publicly that makes you look stupid, foolish, cheap, vulgar…
 
YOUR BUSINESS STRATEGY
Evaluate, track, and anticipate customers needs. Provide products and/or services that fulfill those needs. Charge a fair price that allows you to stay in business and to continually improve your product. Demonstrate to your clients, vendors, and employees that you appreciate them. Make sure they appreciate you. If someone has a problem with you, your business, or your product, work to resolve their issue. Don’t dwell on bad customers. They exist. Recognize them. Move on.
 
Repeat.
 
 
There you have it. Everything else is continuous planning and execution.
 
Do what you can do well, hire experts to do what you can’t.
 
Stay focused.
 
Good luck.
 
 

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