Bones

Channel 4 the win!

Brand New shared the Channel 4 Rebrand today. The rebrand video by DBLG seen above this title (or here) is the brand identity equivalent of the rap battle mic drop. Booyah.
 
Unique typography is integral to the Channel 4 rebrand. Neville Brody and his Brody Associates are credited with this signature type and type system. I think this is Brody reclaiming the throne he once held as lord of the realm of type as brand identity mnemonic. Bravo sir.
 

 
And then there are these Jonathan Glazer helmed cinematic idents—as the Brits and others call them. W–O–T–M–F–G. Damn these are awesome. Glazer seems to meld influences like Kubrick, Lynch, Kurosawa, and Glass. These mini films are jarringly beautiful.
 

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