Bones
new google logo

OMG! GOOGLE?! NOOOOOO!

Yes, when I first saw the new Google logo my reaction was negative. I was prompted to discover the new logo via text from my friend Jason. Jason works at Google and has known about this change for some time; he was wise—and bound by contractual agreement—to not tell me about it. This would have been a hard secret to keep. I’m fairly certain I would have kept it, but I’m glad I wasn’t tested.
 
Rather than rant simply about the type and the change, I would prefer to look at this brand identity change in the context of the evolution of Google as a corporation.
 
alphabet
 
This is the second big move in their brand and corporate structure that Google has announced in the past month. Larry Page and Sergei Brin announced their new umbrella company Alphabet on August 10. Three weeks later, today—September 1—they dropped their new Google logo on the world. The creation of the Alphabet parent company is a far more significant change for the Google brand. Reportedly, Google as we once knew it—formerly the parent company of all Google companies—has been demoted to the rank of elder sibling. The parent company of YouTube, Android, AdMob, DoubleClick, Google, et al is now Alphabet. Google’s core business will now be universal search, search advertising, and analytics. It will remain the largest of the Alphabet companies, but Google is attempting to cede its identity as parent company to the Alphabet brand name.
 
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01 Sep 2015
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not-a-creative

Hail the Creator. Respect the Creative.

The late 20th and early 21st century have been mercilessly cruel to language.

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10 Aug 2015
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facebook_2015_logo_detail

Facebook’s Un-Logo

I am an opinionated observer of logos and logo design. I am having a hard time with the new Facebook logo (seen above the title of this post). I feel it is a deliberately insipid un-logo. It rejects the specialness that makes a logo great. There is no surprise, or cleverness that would elevate this to something more than a made up word. This facebook is satisfied to be well-made piece of type without notable flaws.
 
As a logo designer, I have biases about what is necessary for a good logo. A lot of those are simple attributes like strength, confidence, and personality. But there are also intangibles that cannot be described, these things are felt in the brain and in the gut. Something just works, or it doesn’t.
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01 Jul 2015
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Print

¡Damas y Caballeros, Roberto Flores!

¿Por qué Roberto Flores? ¿Quién es Roberto Flores?
 
When I started the Comics of Comedy series, one of the first supporters was Roberto Flores, a young comedian from Mexico City. Roberto asked if I might consider drawing him as part of the series.
 

rflores-selfies

For reference, I used these selfies from Roberto’s Instagram account @robtalcual.


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29 Jun 2015
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Making Ellen DeGeneres


 
It was a bit of serendipity that I completed my drawing of Ellen DeGeneres on the eve of the U.S. Supreme Court’s decision that essentially invalidates DOMA—the so-called Defense of Marriage Act. These two good things are seemingly unrelated, but not. I think the Universe might have played a part in the timing of me drawing Ellen.
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26 Jun 2015
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cc23-stevemartin-dribbble

Working on the Sidelines

I’ve come to realize something. I cannot not create.
 
Right now I have three personal projects going. While I am waiting for a couple client projects to kickoff, I have spent time on these sidelines gigs that exist first as a creative outlet for me. They fulfill my need to create daily.
 
cliches-101-handshake
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17 Jun 2015
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Apple-Music

Don’t Bet Against Apple Music

At their annual developers conference keynote yesterday, Apple CEO Tim Cook and Jimmy Iovine presented Apple Music — the new music streaming, radio, and connection subscription service from Apple. As a proof of concept Apple is offering the first three months of the service for free. Given their historic success upending the music business (see also iPod and iTunes), I am fairly certain we can expect that Apple Music will be a success and will be the leading streaming music service within months of its June 30 debut.
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09 Jun 2015
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Linda Dong + Keynote


 
Designer Linda Dong animated this in Keynote, Apple’s presentation app.
 
I would like to see someone try this in PowerPoint.
 

05 Jun 2015
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01-Jackson-Cavanaugh

Typethos

I love type. I love great typography. I’m an advocate for smart graphic design and expert, effective communication. My passion in these areas has led to the creation of Typethos. Typethos is a collaboration between XK9 and the leading creators in contemporary type design. Typethos will present thoughts on type and typography by people who create type, those who use type, and some who simply love type and typography. That’s the mission.
 
typethos
 
Typethos quotes are from interesting voices in the world of type. The Typethos quotes will arrive each weekday at 9AM in New York. I tried it at 9AM in Berlin, but I think the Germans were too busy.
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01 Jun 2015
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The Gospel According to Material Design

I love Material Design. I hate Material Design.
 

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29 May 2015
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XK9 by XK9